About Us

Welcome to Deadbeat Devil, where sustainable fashion meets alternative aesthetics. We're passionate about creating unique clothing and accessories that celebrate individuality while making a positive impact on the planet.

Our journey began with a desire to challenge the norms of the fashion industry and promote conscious consumption. Each item in our collection is crafted with care from upcycled and ethically sourced materials, reducing waste and minimizing our environmental footprint.

But Deadbeat Devil is more than just a brand – it's a community of like-minded individuals who share our vision for a more sustainable and inclusive fashion industry. Together, we're reshaping the way people think about clothing and empowering others to express themselves authentically.

Thank you for joining us on this journey. Together, we can change the world—one garment at a time.

 

About the Founder

At Deadbeat Devil, our journey is deeply rooted in the vision and passion of our founder, Luka. Luka's commitment to sustainable fashion and creative expression was nurtured during their time at The Maryland Institute College of Art (MICA), where they pursued their degree in art.

Inspired by their experiences at MICA and fueled by a desire to challenge the norms of the fashion industry, Luka embarked on a mission to create a brand that marries creativity with environmental responsibility. Drawing from their education and a commitment to ethical principles, Luka leads by example, infusing each Deadbeat Devil creation with authenticity and purpose.

As Luka nears the completion of their degree, they continue to drive forward the vision of Deadbeat Devil with dedication, creativity, and a deep sense of purpose. Their journey at MICA has equipped them with the skills, knowledge, and passion to inspire others to join the movement towards a more sustainable and inclusive future.

For a deeper insight into Luka's journey and the inspiration behind Deadbeat Devil, check out their interview on Voyage Baltimore's website. https://voyagebaltimore.com/interview/life-work-with-luka-shanahan-of-bolton-hill/

Mission Statement:

At Deadbeat Devil, our purpose is to revolutionize the fashion industry by offering a diverse range of bold and unconventional apparel, accessories, and objects crafted from sustainable materials. We are committed to minimizing our environmental impact while empowering individuals to embrace their authentic selves. Inspired by our own journey with disability, our future goal is to create opportunities for other disabled and marginalized individuals, fostering inclusivity and diversity within our workforce. Through innovative designs, high-quality craftsmanship, and a dedication to social responsibility, we aim to redefine fashion by championing individuality, sustainability, and empowerment for all.

Deadbeat Devil is committed to operating as a predominantly sustainable business. We prioritize the use of sustainable materials and products whenever possible. However, achieving 100% sustainability can pose challenges for any business. Occasionally, a garment may be constructed using primarily found materials, with the exception of certain components, such as grommets. These metal pieces are typically single-use; once bent, they cannot be reshaped to their original form. Our aim is to maintain Deadbeat Devil's sustainability level at a minimum of 75%. This approach allows us to diversify our product range, including offerings like stickers and keychains alongside our main products.

Values Statement:

Creativity and Rebellion: Challenging norms with bold and innovative fashion.

Authenticity and Diversity: Celebrating individuality and self-expression.

Sustainability and Advocacy: Minimizing environmental impact and advocating for social justice.

Inclusivity and Equality: Valuing diversity and promoting equality for all.

Empowerment and Impact: Amplifying marginalized voices and driving positive change.

Quality and Detail: Upholding excellence and precision in craftsmanship.

Community and Collaboration: Building connections for mutual growth and success.